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Its all about scale and how a couple of different categories will pay and help with the funding. All categories are important in their own way including the paying nothing one. So here we go. A certain % will spend nothing. Some will buy some things. Some will buy a lot. Some will subscribe to Stadia pro. Some will buy other games on Stadia. Stadia will be looking for all them markets. I will use Destiny 2 New Light as the example.
Stadia will want the first group of people in the complete free to play people. For multiplayer games it is about how many users you have. If you don’t have users for your multiplayer game it will die. Very harsh but also very true. By allowing Destiny to be completely free to play on Stadia you will get the numbers higher than they would be. So this gives you the grounding and the firm footing to get the other players in.
In Destiny 2 you will have a % of people who will want to buy from the Eververse. There seems to be no middle ground for microtransactions it seems you spend a little or lot (relatively speaking). Stadia will get a cut from these sales. The more users you have using your service the more likely it is many people will buy things.
Now we are onto where Stadia really wants people to go when playing F2P games. If you are really into the game you may check out Stadia pro as you want to play the best way you can. What Stadia will be looking at is the conversion rate to Stadia Pro. This will be their steady stream of money coming in each month which I think will subsidize a lot of the F2P gamers. This will also be their hook to keep you playing on Stadia like how Xbox and Playstation do. This will build your library of games up so you feel more invested into the system so you are less likely to stop subscribing.
Then as lastly if you see that Stadia works well with Destiny that means you are likely to check out other games or Uplay +. Then if you buy the game or subscription they make money that way as well.
Other things where they will make money is via Youtube. You decide to upload your gaming footage onto youtube and monetize it google gets a cut. You stream the game you playing they get more eyeballs at there product which feeds into getting more people on board. You get super chats while streaming google gets a cut. There will be a lot of ways they will be able to get a cut and that is without even mentioning ads. Would they put ads onto the quick loading screens but you can remove them by paying for Stadia Pro? Will they go for the spotify free approach? I don’t think you have to worry about developers or Google not getting paid. There are lots of options!